To set and maintain the highest level of competence, ethics and educational standard for funeral service professionals.



2016 AFSRB Election Results


Jeff Hagel of McInnis and Holloway Funeral Home Ltd. has been elected to serve a three-year term of office on the Alberta Funeral Services Regulatory Board.

He will join Cameron Davis and Dorothea Schaab as the three funeral business representatives on the Board.



Yvonne Racine, Certified Grief Recovery Specialist and Life Celebrant, offers Grief Recovery Action Programs in individual and group formats designed to support people in dealing with loss and grief. There is an educational component as well as compassionate guidance through each person’s grief journey. Participants learn not only how to deal with their own grief and loss in a  healthier way but how to better serve clients, family and friends in their process as well.


For information go to


Applicable for continuing education credits upon completion of the program.

Discounts on both the individual and group programs will be offered to funeral directors as well.



AFSRB Advertising Policy


Reference: From the Alberta Funeral Services Act – General Regulation Alberta Regulation 226/1998. With amendments up to and including Alberta Regulation 31/2012


Name of Business

If a funeral services business carries on business under a name or style other than its corporate name, the business’s corporate name must be clearly disclosed to the public

(a)   on the business’s letterhead,

(b)   in the business’s contracts

(c)    in advertising, and

(d)   on the business’s price list


Concern has been raised as to a definition of advertising. The following should provide some guidelines for funeral services businesses in determining where they are required to display their corporate name.


Recognizing that some forms of advertising make disclaimers and additional wording prohibitive, the following policy applies with respect to section 7 (c) of the Funeral Services Act/General Regulations:

The business corporate name does not need to appear in the following types of advertising/communications:

 1.  Any business or promotional material where it is physically impossible or impractical to include the corporate name such as pens, golf balls, key chains, candy, napkins, logo on apparel, etc.

 2.  Radio and Television advertising: Does not need to include the funeral services business corporate name in cases where a website is referenced that contains that information. In cases where no web reference is provided then the corporate name must appear in the radio and television advertisement.

 3.  Obituary announcement: Considered public service information, an obituary notice does not need to include the funeral services business corporate name.

 4.  Signage: Building signage, and billboard signage on the property of the funeral services business. However, offsite signage should carry either the website address or corporate name of the funeral services business.


The business corporate name needs to appear in the following types of advertising / communications including by way of example:

 5.  Print advertising (excluding obituary announcement): Must include the corporate name of the funeral services business, this includes business cards, post cards, flyers, direct mail and print news media advertising.

 6.  Website: Whenever a funeral services business owns a website or controls its content every viewable page must include (or link to) full disclosure of the business’s corporate name.

 7.  Email, discussion groups etc: The funeral services business corporate name must be included in every message.

 8.  Social Media: Twitter, Face book and other social media mediums (including instant messaging): The funeral services business must include in the description attributed to the profile the corporate name of the funeral services business.

 9.  Web Banner Advertising: Should include a link to the website that provides full disclosure of the corporate name of the funeral services business, where a web link is not provided the corporate name must appear.



Continuing Education Guidelines for all Licensees

Funeral directors, embalmers and pre-need salespeople must adapt to ever changing trends and business practices in funeral service.  The Alberta Funeral Services Regulatory Board has developed a continuing education program that reflects this reality and offers flexibility, opportunity and choice.  The Board realizes that all licensees must make a commitment to lifelong learning and to this end the Board has put forward the following guidelines for continuing education.

The AFSRB three-year continuing education requirement has two equally important parts:

  • Nine hours of self defined learning that gives licensees the opportunity to build and customize a personal program to address their individual needs, and
  • Three hours of Regulator defined learning that addresses specific challenges facing the funeral services profession.

Any program, course or activity that fits into one of the following five areas will be accepted by the Board provided it serves to support the career development of the licensee, offers benefit to the licensee as an employee of a funeral business, and contributes to the enhancement of consumer protection.

  • Communication
  • Care of the Deceased
  • Funeral Services and Visitation
  • Business Practice
  • Professional Development 

Suggested activities for consideration

  • Professional Development - attend a conference, seminar, workshop or lecture
  • Lead a workshop or seminar or teach a program
  • Complete an on-line course through a provincial or national association, education provider, or training and development organization
  • Engage in community work for a funeral professional association, board or volunteer organization

Remember to record completion of self-defined learning and keep your continuing education file up-to-date.


Why mandate continuing education?

Continuing education makes a positive difference in the eyes of the consumer.  It demonstrates to the public that funeral professionals are keeping up with changes related to their area of expertise, i.e. new developments, new technology, new approaches.  There is power in life-long learning. 

Every licensee is required to complete both the 9 hours of Self Defined Learning and the 3 hours of Regulator Defined Learning every three years in order to maintain an active licence. 

How do I complete the Regulator Defined Learning for this time period?

The Regulator Defined Learning will be available March 1st, 2015 for completion by  March 1st, 2016.      

How does the Board know if I have completed my continuing education requirement?

As a licensee it is your responsibility to maintain professional competence.  Self regulation is a privilege.  To confirm participation and completion of continuing education requirements each licensee is required to maintain a record of the continuing education they have completed.  The licensee must also provide a completed Continuing Education Report Form every three years with their licence renewal application.   In addition the AFSRB Inspector will conduct spot checks for continuing education completion.

All licensees are reminded that signing a false or misleading statement that the licensee knows or ought to know is false, misleading or otherwise improper, may be considered professional misconduct.

Does my continuing education activity have to be approved by the AFSRB?

No. Continuing education activities do not have to be approved by the AFSRB.

When is the deadline for completion of continuing education?

All continuing education requirements must be completed by March 1, 2016 and then   every three year period after that date.

As a new licensee am I required to complete continuing education requirements?

Yes. All new licensees are required to complete continuing education requirements.

Who do I contact if I have questions about continuing education?

If you have questions about continuing education call the AFSRB at 1 800 563 4652 or



Please contact us with any questions you may have.

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